B R A N D
STREETEASY
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NEVER BECOME A FORMER NEW YORKER
–Every NYC renter knows StreetEasy. But when it comes to buying, many look elsewhere and end up leaving the city they love. We created a campaign to help change that, confronting New Yorkers with their greatest fear: the mundane reality of suburban life. We also launched 1-833-1-MISS-NYC, a hotline where ex-New Yorkers shared their regrets with those considering a move. Their stories powered a rapid-response campaign across digital, social, audio, and transit media. The message was clear: Why leave when StreetEasy can help you stay for good?
A campaign confronting New Yorkers with their greatest fear
We also created a hotline where ex-New Yorkers shared their regrets with those considering a move. And the calls we got became social videos.
Online video ads
