B R A N D

FUCK CANCER

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BEAT CANCER OFF

Studies show that men who ejaculate 21 or more times per month may significantly reduce their risk of prostate cancer. So we created an integrated musical campaign encouraging men to masturbate more to prevent prostate cancer. Oh, and the art was all done by hand, of course.

 

Made with euphemisms for male masturbation from around the world

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Music video and art made by good old hands (not AI!)

We formed a partnership with a sock brand

 

Watch the whole story in the case study

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