B R A N D
FUCK CANCER
–BEAT CANCER OFF
–Studies show that men who ejaculate 21 or more times per month may significantly reduce their risk of prostate cancer. So we created an integrated musical campaign encouraging men to masturbate more to prevent prostate cancer. Oh, and the art was all done by hand, of course.
Made with euphemisms for male masturbation from around the world
Music video and art made entirely by hand
We formed a partnership with a sock brand
Watch the whole story in the case study