B R A N D
VALSPAR
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COLOR FOR THE COLORBLIND
Valspar is one of the world's largest paint companies. But nearly 300 million people in the world are colorblind. When Valspar told us they wanted to stand for something greater than painting walls, we thought seriously about colorblind people. At first, we wanted to help them simulate the experience of seeing color. But then we wondered what if we could, somehow, make them actually see color. In the beginning, that seemed impossible, but it turned out it wasn't.
Posters for the colorblind was a series of special posters that specifically targeted the colorblind. They were displayed in paint stores alongside a pair of glasses and were designed using only the Valspar colors that the colorblind have the hardest time seeing.
