B R A N D
ANGRY BIRDS
–BRING THE ANGER
–Hey. Look around. The world is insane right now and it's OK to be angry. If you play Angry Birds you know that, but Droga5 and Rovio were looking to introduce this classic mobile game to a whole new audience. We did that by inviting them to turn their anger into something “positive” in a ridiculously literal way. Say hello to “The Venting Machine” and “The Rage Rider” and bring all that anger with you.
THE RAGE RIDER WAS SENT TO GAMERS AND INFLUENCERS IN AN INFURIATINGLY DIFFICULT TO OPEN BOX
THE venting MACHINE MADE A DEBUT IN NYC TIMES SQUARE, giving OUT SOUvenirs and big prizes like $500 flight vouchers “TO somewhere VERY FAR FROM TIMES SQUARE". To spread the anger, users were broadcast onto a three-story high billboard across the street, affectionately nicknamed The Beast.
Finally, we literally changed the angry birds game With an in-game feature that donated to UNICEF every time a player knocked a pig off its perch.
AND PEOPLE WROTE ABOUT the whole thing IN THE PRESS.
“I still sort of can't believe this is a real thing”
- Touch Arcade