B R A N D
CHOBANI OAT
–ALMOST MILK
–Chobani Oat is the closest thing to milk that isn’t milk. It pours like milk. Spills like milk. Froths like milk. It even gives you a milk mustache. Besides hipsters, it is loved by dads, grandmas, cats, and Santa. Just like… milk. But it’s not milk. It’s Almost Milk. With none of the dairy. For the launch of Chobani’s Oat Milk, we tapped into things you do with milk but done in our own unique way. In an homage to the wholesomeness of Norman Rockwell, we created a series of films, billboards, and murals that ran across the country.
AN OUTDOOR CAMPAIGN WITH MORE THAN 1700 PLACEMENTS.
A CALL-BACK TO THE HEYDAYS OF ADVERTISING, WE WORKED WITH COLOSSAL MEDIA TO CREATE HAND-PAINTED MURALS ACROSS NEW YORK AND BROOKLYN.
We also created a series of films that told more elaborate Almost Milk stories.
