B R A N D
UPS
–BODEGA BAQUE
–To support Latin small businesses across the country we returned to NWFW. This time we partnered with Angelo Baque, Awake’s founder and creative director, to create a special capsule collection in honor of the Latin spirit. To launch it we came up with the idea of reimagining a typically Latin staple of NYC: the bodega. Bodega Baque was curated by Martin Agency and Angelo Baque, featuring the special collab, multiple Latin small businesses, art, and music - all at the heart of Soho in New York during NYFW.
a bodega filled with latin fashion, productS AND CUlture at the heart of soho during nYfw
Our apparel collection sold out in minutes and was selected by Complex as one of the drops of the week right next to Supreme and Kith
